Bihar to pay creators Rs 1 lakh per video on government schemes

What Happened

The Bihar Cabinet approved amendments to the Bihar Social Media and Other Online Media Rules, 2026. These amendments enable social media creators who produce content about Bihar government schemes and programmes to receive payments linked to view counts, with a maximum of Rs 1 lakh per video. An official stated that Rs 10,000 would be payable for every additional 1 lakh views after the video has completed 30 days of performance. The Information and Public Relations Department said a detailed notification would be issued soon. In parallel, the Cabinet cleared a memorandum of understanding with Taiyo AI India Pvt Ltd to develop an AI-enabled ecosystem for monitoring public infrastructure projects, among other AI-driven initiatives.

Why It Matters

The policy creates a direct financial incentive for content creators covering government schemes, potentially broadening outreach and public awareness. The wider cabinet decisions point to emphasis on AI-enabled governance, infrastructure monitoring, and digital governance training, suggesting a mixed approach to governance and information dissemination alongside traditional public works and land-related exemptions.

Background

The amendments form part of a broader set of actions approved by the state cabinet led by Chief Minister Samrat Choudhary. Other notable decisions include infrastructure projects (a 336-km six-lane expressway between Buxar and Bhagalpur), irrigation and canal restoration efforts, livestock development initiatives, and the establishment of fisheries cooperatives and new cooperative sugar mills. A 100% exemption from stamp duty and registration fees was approved for lease documents connected to land acquired for the Kajrara Solar Power Project in Lakhisarai.

Key Facts

• The Bihar Social Media and Other Online Media Rules, 2026 were amended to allow payments to content creators based on video views.
• Payment structure: Rs 10,000 per every 1 lakh views after a 30-day performance window; maximum per video: Rs 1 lakh.
• A detailed notification on the amendments is expected to be issued by the Information and Public Relations Department.
• An MoU with Taiyo AI India Pvt Ltd was approved to build an AI-based ecosystem for public infrastructure monitoring and governance training.
• Lease documents for the Kajrara Solar Power Project in Lakhisarai receive a 100% stamp duty and registration fee exemption.
• A 336-km six-lane expressway is planned to connect Buxar and Bhagalpur.
• Rs 83.60 crore approved for 11,000 additional private tubewells in 2026-27, bringing the total planned tubewells to 46,000.
• Rs 63.93 crore allocated for a cattle breed-improvement programme using advanced reproductive technologies.
• Canal restoration works: Narpatganj division (Rs 30.36 crore) and Katihar division (Rs 35.82 crore), planned for completion in two years.
• New cooperative sugar mills proposed for Sakri (Madhubani) and Raiyam (Darbhanga); Rs 34.95 crore for related warehouses (48,200 metric tonnes capacity).
• Formation of district, divisional and state-level fisheries cooperative bodies approved.

What Happens Next

The government will issue a formal notification detailing the payment regime for social media content creators. The AI collaboration with Taiyo AI India Pvt Ltd is expected to guide project identification, monitoring, and governance training, with associated dashboards and data analytics programs for officials and the public. Infrastructure and irrigation projects outlined by the cabinet will proceed under the approved budgets and timelines, with completion targets noted for canal restorations and other works.