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A digital representation of Kaun Banega Crorepati branding on a smartphone and connected TV screen.

Sony LIV Advertising Revenue Surges 80 Percent for KBC Season 18

The latest season of Kaun Banega Crorepati has driven a massive spike in digital ad revenue and a 50 percent increase in premium CPMs. Strategic brand integrations and the KBC Play Along feature are reshaping how advertisers engage with audiences across mobile and connected TV.

By Project Chintan Newsroom · 2h ago

Amitabh Bachchan hosting Kaun Banega Crorepati on a high-tech set with digital branding for sponsors like Google Gemini.

Sony LIV Reports 80 Percent Revenue Surge for Kaun Banega Crorepati Season 18

Digital streaming platform Sony LIV has secured more than 20 sponsors for the latest season of KBC, achieving significant growth in advertising revenue. The platform reports a 50 percent rise in premium CPMs as brands shift toward integrated storytelling and multi-screen engagement strategies.

By Project Chintan Newsroom · 2h ago