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Amitabh Bachchan hosting Kaun Banega Crorepati on a high-tech set with digital branding for sponsors like Google Gemini.

Sony LIV Reports 80 Percent Revenue Surge for Kaun Banega Crorepati Season 18

Digital streaming platform Sony LIV has secured more than 20 sponsors for the latest season of KBC, achieving significant growth in advertising revenue. The platform reports a 50 percent rise in premium CPMs as brands shift toward integrated storytelling and multi-screen engagement strategies.

By Project Chintan Newsroom · 2h ago
Amitabh Bachchan, Aamir Khan, and Sunny Deol together on the set of Kaun Banega Crorepati 18.

Aamir Khan and Sunny Deol Join Amitabh Bachchan for Kaun Banega Crorepati 18 Debut

The upcoming season premiere of Kaun Banega Crorepati features a high-profile lineup including Aamir Khan, Preity Zinta, and Sunny Deol. A new promotional clip emphasizes the season's core theme of applied knowledge through a witty exchange between Khan and host Amitabh Bachchan.

By Project Chintan Newsroom · 2h ago