The Hindu Group Dominates 44th MADDYS with Grand Prix and Multiple Gold Wins
The Hindu Group secured top honors at the 2026 Madras Advertising Club Awards, earning the Grand Prix and several Gold trophies. The media organization was also named Client of the Year at the concurrent Digital MADDYS ceremony.
Top Honors for Journalists-Led Creative Campaigns
The 44th Madras Advertising Club Awards, known as MADDYS 2026, concluded with The Hindu Group emerging as a primary winner across multiple creative categories. The organization's flagship initiative, 'The Hindu Written by Journalists', claimed the prestigious Grand Prix in the Digital Creatives - Short Form Digital Videos category. This success reflects a broader trend of high-impact storytelling and originality that the 2026 awards sought to highlight from over 110 competing agencies and brands globally.
Integrated Media Success and Specialized Copywriting
Beyond the top video prize, the group secured two Gold awards for the same campaign, winning in the Media Innovation (OOH and Ambient Media) and Media-Integrated Campaign categories. The judges also recognized the group's technical precision in traditional formats. The 'Unseen Labour' communication, released for Labour Day, earned a Gold in Print Craft-Copywriting.
Public Service and Conservation Advocacy
The Hindu Group expanded its trophy count with two Bronze awards for social and environmental awareness campaigns:
- Power of Attorney: A World Wildlife Day creative advocating for conservation through specialized copywriting.
- Stub the Habit: A World No Tobacco Day initiative cited for innovative storytelling in the Cause Advertising & Public Service category.
Recognition as Digital Client of the Year
The organization’s performance extended to the Digital MADDYS sub-ceremony, where it received the Client of the Year distinction. This comprehensive haul of seven awards underscores the brand's shift toward multi-platform engagement while maintaining its legacy in print craft. The MADDYS 2026 competition included international entries, emphasizing the competitive nature of this year's wins.
Source: The Hindu — Cities
