MrBeast's Feastables Partners with Liquid Death for Peanut Butter Cup Water

What Happened

Liquid Death has launched a limited-edition sparkling water in partnership with MrBeast's snack brand, Feastables. The new beverage is flavored like a peanut butter cup and is being promoted through an advertisement featuring MrBeast himself.

Background

Feastables, founded by MrBeast (Jimmy Donaldson) in 2022, is described as a "mission-driven snack and chocolate brand." By 2024, Feastables reported achieving $250 million in annual revenue. Liquid Death, a beverage brand that reached a $1.4 billion valuation earlier this year, reported over $1 billion in annual retail sales for 2025. This collaboration between the two brands comes as MrBeast expands into the snack market and Liquid Death continues to produce unique flavored beverages.

Key Facts

• Liquid Death and MrBeast's Feastables have collaborated on a Peanut Butter Cup flavored sparkling water.
• The limited-edition drink is allergen-free and low calorie, containing only 10 calories.
• A promotional video for the beverage features MrBeast introducing a biker bar and offering the sparkling water to patrons.
• The flavor aims to replicate the taste of a peanut butter cup candy, with notes leaning more towards peanut butter than chocolate.
• Feastables achieved $250 million in annual revenue by 2024.
• Liquid Death reported annual retail sales exceeding $1 billion in 2025 and had a valuation of $1.4 billion this year.