Kudumbashree to Host 201 Onam Sales Fairs in Thrissur
Kudumbashree's Thrissur District Mission is organizing 201 sales fairs for the Onam season, offering a variety of festive products. The initiative aims to support women entrepreneurs and provide consumers with affordable, locally-made goods.
Key takeaways
- Kudumbashree is organizing 201 Onam sales fairs across Thrissur district.
- The fairs aim to provide market access for women entrepreneurs and affordable products for consumers.
- A variety of festive items, including food, crafts, and agricultural produce, will be available.
- Onam kits and sadyas will be offered, with options for advance orders and home delivery.
- Economically disadvantaged families will receive free Onam kits, and products can also be purchased online.
The Kudumbashree District Mission in Thrissur is preparing to launch 201 sales fairs across the district as part of its "Onam with Kudumbashree" initiative. These events are designed to showcase a diverse range of festive products and create enhanced market opportunities for women entrepreneurs.
The district mission plans to establish two fairs within each of the 100 Community Development Societies (CDSs), supplemented by a central district-level fair. The primary objectives are to ensure fair pricing and broader market access for Kudumbashree enterprises, while simultaneously offering consumers safe, locally-sourced products at economical prices.
Visitors to the fairs can expect to find a variety of items produced by Kudumbashree entrepreneurs. This includes snacks like chips and jaggery-coated banana chips, payasam mixes, traditional Onam dishes, spice powders, herbal items, soaps, toiletries, handicrafts, and handloom textiles. Additionally, fresh produce, including vegetables, fruits, and agricultural products from Kudumbashree Joint Liability Groups participating in the ‘Onakkani’ project, will be available. Flowers cultivated under the ‘Nirapolima’ initiative and dairy products such as pure ghee will also be offered.
To enhance the festive atmosphere, the fairs will feature live demonstrations of chip-making, payasam festivals, and cultural performances organized by members of neighborhood groups and Balasabhas. Kudumbashree canteen and catering units will also supply Onam sadyas, with 26 café units across the district handling preparation and distribution. Home delivery options are available for advance orders.
As part of the initiative, each CDS is tasked with marketing at least 100 Onam kits, priced between ₹500 and ₹750. These kits are expected to contain approximately 11 Kudumbashree products, including chips, jaggery-coated banana chips, payasam mix, curry powders, pappad, pickle, and coconut oil, alongside other locally sourced items specific to the CDS region. The district mission also intends to distribute complimentary Onam kits to families facing economic hardship, with support from neighborhood groups and sponsors. Consumers will also have the option to purchase Kudumbashree's special Onam products through the PocketMart online platform for home delivery.
Sources reviewed
Project Chintan independently synthesized and analyzed information cross-checked across the sources listed above.
