Seasonal Seafood Guide Aims to Aid India's Ocean Recovery
A voluntary initiative called Know Your Fish provides an online calendar to help Indian consumers choose seafood based on natural breeding cycles. The program, developed by marine biologists and scientists, aims to reduce overfishing during critical periods and reconnect people with marine science.
Key takeaways
- The Know Your Fish initiative in India provides an online calendar to guide consumers on seasonal seafood choices.
- The program aims to support marine ecosystems by encouraging avoidance of fish during their breeding seasons.
- It combines local knowledge with fisheries science to offer practical advice for consumers.
- The initiative seeks to make marine science accessible and promote conversation about ocean conservation.
- Modern supply chains make seasonal awareness crucial as fish are available year-round across regions.

A new initiative in India is encouraging consumers to consider the breeding seasons of fish when making seafood choices, aiming to support the recovery of marine ecosystems. The voluntary program, known as Know Your Fish (KYF), provides an online calendar to guide decisions about which seafood to eat and when to avoid certain species.
Marine biologists Pooja Rathod and Mayuresh Gangal, along with marine scientist Dr. Rohan Arthur, fisherman Ganesh Nakhawa, and restaurateur Ilvika Chandavarkar, are involved in the initiative. They view seasonal seafood consumption not as a complete solution but as a significant step toward protecting India's marine environments.
Unlike advisories that focus solely on endangered species, KYF offers a practical approach. The online calendar, currently designed for India's west coast with similar guidance for the east coast under development, informs consumers about fish breeding cycles, biological traits, and vulnerabilities. The goal is to empower consumers with information to make informed choices, recognizing their role within the seafood system.
Gangal stated that the intention is not to dictate diets but to provide data so that consumers can make aware decisions. The project integrates local knowledge with decades of fisheries science to ensure accurate recommendations. Rathod highlighted that the initiative aims to make marine science accessible and foster a household conversation about ocean conservation.
The founders emphasize that the calendar is a tool to help reduce collective impact on marine ecosystems, especially given modern cold-chain networks that allow fish to be transported far from their origin, potentially making them available year-round regardless of local breeding seasons. Marine capture fisheries are vital for India's food supply, security, and income generation, supporting about one million people directly.
Historically, many coastal communities practiced seasonal seafood consumption, aligning with natural cycles. The initiative explores whether these traditions were rooted in ecological understanding. For instance, the consumption of hilsa fish traditionally decreased in Bengali households after a certain religious period and returned around the monsoon, a custom that persists despite modern availability.
Sources reviewed
Project Chintan independently synthesized and analyzed information cross-checked across the sources listed above.
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