Google Unveils Pixel 11 Series with Software Focus, Price Increases
Google has announced its Pixel 11 series, including the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold. The new models feature software-centric upgrades and a new Tensor G6 chipset, but come with a $100 price increase over their predecessors.
Key takeaways
- Google has officially launched the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold.
- The new Pixel series features software-focused improvements and a refined camera bar design.
- All models are priced $100 higher than their predecessors, with the Pixel 11 starting at $899 for 256GB.
- New features include 'Camera Looks' for stylized image processing and 'Magic Capture' for combined photo/video clips.

Google has formally announced its latest smartphone lineup, the Pixel 11 series, which includes the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and the Pixel 11 Pro Fold. The devices are scheduled to ship on August 20th, with a public unveiling event planned for August 12th. This year's iteration emphasizes software enhancements and quality-of-life improvements, though hardware has seen some refinements.
A significant change across the new Pixel models is a $100 price increase compared to last year's offerings. Additionally, Google has eliminated the 128GB base storage option. The Pixel 11 now starts at $899 for a 256GB model, with all storage tiers retaining 12GB of RAM. The increased entry price is attributed, in part, to industry-wide rising costs for RAM.
Hardware updates include a single piece of glass covering the camera bar, making it thinner, and an ambient LED on the Pro models. The Pixel 11's 48MP wide camera now utilizes a 1/1.56-inch sensor, reportedly gathering 56 percent more light. Its 5x telephoto lens offers digital zoom up to 30x, supported by the new Tensor G6 chipset. Google estimates the Tensor G6 chip's improved efficiency could lead to over 30 hours of battery life across the lineup.
Software features introduced include "Camera Looks," which offers customizable, stylized presets processed at the sensor level, aiming for a more true-to-life image. The "Magic Capture" mode attempts to create shareable clips and images by combining elements of photo and video recording. A new "Creator Suite" within the camera app provides tools such as social media framing guides, speech enhancement, and a teleprompter.
Sources reviewed
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