Goalhanger Explores New Culinary Formats Following Lineker’s BBC Departure
Gary Lineker's production firm, Goalhanger, is reportedly developing a new cookery program to compete with established broadcasters. The move follows Lineker's exit from the BBC and a shift toward digital-first, clippable content formats.
Key takeaways
- Goalhanger is actively recruiting a producer for a new cookery-based media format.
- The project seeks to capitalize on the popularity of food content across TikTok and Instagram.
- Gary Lineker has transitioned several projects to Netflix and ITV since leaving the BBC in 2025.
- Jamie Oliver has been discussed as a potential host, though no agreement is in place.
What Happened
Goalhanger, the production company owned by broadcaster Gary Lineker, has initiated discussions regarding the development of new media formats, including a high-profile cookery show. Internal board meetings held recently positioned a culinary program as a primary focus for the firm's expansion. The production company has begun a search for an experienced producer to lead the project, which aims to bridge the gap between long-form television and short-form social media content found on platforms like TikTok and Instagram.
Background
The development marks a significant strategic shift for Lineker following his departure from the BBC in May 2025. During his final period at the corporation, Lineker remained among the highest earners, receiving between £325,000 and £329,999 for just two months of work in the 2025/26 financial year. Prior to his exit, his annual salary reached £1.35 million. Since leaving, Lineker has secured contracts with ITV and transitioned his podcast, The Rest Is Football, to Netflix.
Why It Matters
This move places Lineker’s production interests in direct competition with his former employer's flagship programs, such as MasterChef. The strategy relies on the high demand for food-related content on digital platforms. While names such as celebrity chef Jamie Oliver have been mentioned in internal discussions as potential collaborators, no official partnerships or hosting agreements have been finalized due to scheduling complexities.
Key Facts
- Goalhanger is the production company behind 'The Rest Is...' series.
- The company has posted an advertisement seeking an experienced producer for the new food format.
- Lineker exited the BBC in May 2025 after being their highest-paid star for several years.
- The proposed show is intended to produce 'clippable' moments for social media distribution.
- No specific airing platform has been confirmed for the new project.
Sources reviewed
Project Chintan independently synthesized and analyzed information cross-checked across the sources listed above.
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