Ford Plans New $25,000 Entry-Level SUV for 2029
Ford is reportedly developing a new entry-level SUV expected to launch in 2029 with a starting price around $25,000. The vehicle will be available as a hybrid and a nonhybrid, positioning it as Ford's most affordable offering.
Key takeaways
- Ford dealers saw early concepts of a new entry-level SUV expected in 2029.
- The SUV is projected to start around $25,000 and will be available with hybrid and nonhybrid powertrains.
- This vehicle is intended to be Ford's most affordable model and will sit below the Ford Maverick.
- Assembly is planned for the Hermosillo Assembly Plant in Mexico, starting in 2029.
Ford is preparing to introduce a new entry-level SUV, slated for a 2029 release, according to Automotive News. The vehicle is expected to be Ford's most affordable model, with a projected starting price of approximately $25,000.
Dealers recently viewed early concepts of the SUV at a Las Vegas event, which showcased mockups described as boxy and wide, reminiscent of the first-generation Ford Escape. This new model will not utilize Ford's Universal EV platform, unlike the upcoming Ford Fathom truck, but will offer both hybrid and nonhybrid powertrain options.
The upcoming SUV is intended to slot below the Ford Maverick, which currently starts at just under $30,000. While design sketches presented were preliminary, indicating significant development is still required, they provided a general sense of the vehicle's size and proportions. The new SUV is anticipated to compete in the subcompact SUV segment, alongside models like the Chevrolet Trax and Kia Seltos.
Assembly of an unnamed hybrid crossover is scheduled to begin in 2029 at the Hermosillo Assembly Plant in Mexico.
Sources reviewed
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