High Prices Draw Criticism at Birmingham Athletics European Championships

What Happened

The European Athletics Championships in Birmingham, which began on August 10, 2026, are experiencing criticism from experts and commentators regarding the high costs of tickets and concessions. Ticket prices for evening sessions on the main tribunes ranged from approximately 129 Euros for Category B to 175 Euros for Category A closer to the finals, with the cheapest tickets at 30 Euros. Food prices were also noted as excessive, with a pulled pork sandwich costing around 21.65 Euros and a hotdog 17.55 Euros.

These high prices have coincided with low spectator numbers. Official attendance figures on the first evening were around 13,000 in a stadium with a 23,000 capacity, leaving the venue less than half full. Similar attendance was reported on the second evening. Parking fees were also criticized, with Park-and-Ride costing over 26 Euros and Park-and-Walk costing approximately 20.50 Euros, followed by a 45-minute walk to the stadium.

Key Facts

• The European Athletics Championships are taking place in Birmingham from August 10 to August 16, 2026.
• Ticket prices for evening sessions ranged from 30 Euros to 175 Euros.
• Food items such as a pulled pork sandwich cost approximately 21.65 Euros and a hotdog 17.55 Euros.
• Attendance on the first evening was approximately 13,000 in a 23,000-capacity stadium.
• Parking fees were over 26 Euros for Park-and-Ride and about 20.50 Euros for Park-and-Walk.
• After two competition days, Germany has won two silver and two bronze medals, placing them seventh in the medal table.
• Great Britain leads the medal table with two gold and two silver medals.

Background

The criticism regarding attendance and pricing is particularly significant as London is scheduled to present its bid for the 2029 World Athletics Championships on the Friday of the current event.

Why It Matters

Commentators have expressed concern that the high prices and resulting empty seats detract from the athletes' performances and the overall prestige of the event, especially during a period without major football competitions and with free television broadcasts.