Sony Targets Luxury Home Cinema Market with 115-Inch True RGB Bravia 9II
Sony has expanded its flagship Bravia 9II series to include a massive 115-inch model utilizing True RGB technology. The new lineup aims to capture India's growing appetite for screens larger than 55 inches.
Key takeaways
- Sony launched a 115-inch Bravia 9II flagship alongside the Bravia 7II series on August 3, 2026.
- The 115-inch model features a 12-speaker Acoustic Multi-Audio+ system and RGB Backlight Master Drive Pro.
- A future OTA update will bring Google's Gemini AI capabilities to the entire smart TV lineup.
- The flagship 115-inch unit is priced at a Best Buy rate of ₹28,99,990 against an MRP of ₹45,99,900.
Technical Architecture and Visual Capabilities
Sony officially debuted its latest flagship television hardware on August 3, 2026, centering the launch on a massive 115-inch Bravia 9II True RGB model. The series utilizes the XR processor, which leverages artificial intelligence to manage high-end visual tasks. A core feature of this lineup is the RGB Backlight Master Drive Pro. This system employs dedicated integrated circuits to control every pixel independently, a design choice intended to optimize color gamut breadth, depth, and gradation.
To manage brightness without sacrificing fidelity, Sony integrated Luminance Booster Pro technology. While the 115-inch flagship serves as the technical vanguard, the broader Bravia 9II series starts at 75 inches. A secondary line, the Bravia 7II, begins at a 55-inch entry point. Most models in the 9II range feature Immersive Black Screen Pro to mitigate glare, though Sony noted this specific low-reflection coating is absent from the 115-inch variant.
Audio Engineering and Smart Integration
The 115-inch behemoth distinguishes itself with a complex Acoustic Multi-Audio+ setup. This 12-speaker configuration includes:
- Two dedicated subwoofers for low-frequency management
- Eight full-range speakers for mid-tone clarity
- Two tweeters for high-frequency precision
On the software front, these units run on the Google TV platform. Sony confirmed that a future over-the-air update will integrate Gemini, enabling advanced AI-driven interactions for users. This move aligns with Sony's observation that the Indian market is aggressively shifting toward premium, large-format screens, a segment where the company currently maintains a strong presence.
Pricing and Market Availability
The financial barrier to entry for the 115-inch model reflects its position as a luxury asset. While the official Maximum Retail Price (MRP) is set at ₹45,99,900, the Best Buy listing currently sits at ₹28,99,990. Consumers can already find the Bravia 7II series at retail outlets and e-commerce platforms across India. Availability dates for the specific Bravia 9II models are expected to follow shortly.
Source: The Hindu — Sci-Tech
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