India's drinkers are moving beyond whisky. Modi Illva is following
Modi Illva is introducing new flavoured vodka and premium spirits to align with changing consumer preferences. The company aims to address a growing demand for approachable, flavorful options as the vodka market evolves,
By Project Chintan Newsroom
16 July 2026 · 1 min read
Modi Illva is introducing new flavoured vodka and premium spirits to align with changing consumer preferences. The company aims to address a growing demand for approachable, flavorful options as the vodka market evolves, especially among younger consumers.
Source: Livemint — Companies
