De Beers' Forevermark bets on India retail push as lab-grown diamonds surge
The opportunity in India stands in contrast to the crisis facing De Beers’ core mining business. The company has made one of its biggest rough-diamond price cuts in years as weak demand, excess inventory and the rise of
By Project Chintan Newsroom
16 July 2026 · 1 min read
The opportunity in India stands in contrast to the crisis facing De Beers’ core mining business. The company has made one of its biggest rough-diamond price cuts in years as weak demand, excess inventory and the rise of lab-grown stones weigh on the industry.
Source: Livemint — Companies
