Amazon is bringing games to Prime Video
Amazon is hoping the addition of games can turn Prime Video into a one-stop entertainment destination, borrowing a strategy from Netflix, which has increasingly embraced party games over the past several years.
Amazon announced on Thursday that it’s bringing games to Prime Video by integrating its Luna cloud gaming service into the streaming platform. Games including “Hogwarts Legacy,” “EA Sports FC 26,” “Indiana Jones and the Great Circle,” “Clue,” and “Taboo” will be available starting today on Fire TVs in the U.S. and U.K.
With this move, Amazon is hoping games can turn Prime Video into a one-stop entertainment destination, borrowing a strategy from Netflix, which has increasingly embraced party games over the past several years. Since Amazon already operates a gaming service, it makes sense for the tech giant to integrate it into its streaming platform.
Alongside third-party titles and cult classics like “Taboo,” the games library will also feature titles developed by Amazon’s own gaming division, including its “Courtroom Chaos” games and the co-op card battler “Masters of the Universe: Legends Unite.”
Until now, games on Luna were only accessible through the cloud gaming platform’s standalone app available to Prime members. Now, they’ll be available alongside Prime Video’s movies and TV shows.
Amazon says its vision is to remove the barriers to gaming and make it accessible to anyone regardless of their experience or budget. The tech giant says Luna is designed to bring gaming to a much broader audience by removing the need for expensive consoles or gaming PCs and making games as easy to access as movies or TV shows.
Prime members can now access the new “Games” tab on Prime Video and start playing on their TV using a controller or their phone.
“For a lot of people, games have been harder to find than they should be,” Jeff Gattis, general manager of gaming at Amazon, said in a press release. “Bringing Luna inside Prime Video allows Prime members to discover games more naturally, and if they see one they like, they click it and they’re in. That’s less time searching and more time playing great games included with their Prime membership.”
Amazon says it will add new games every month. The tech giant also plans to bring games to additional devices and countries in the coming months.
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Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.
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Source: Tech Crunch
