---
title: "Walmart Adds LG Household & Health Care’s The Face Shop to 1,600 US Locations"
url: https://projectchintan.com/article/walmart-adds-lg-household-health-care-s-the-face-shop-to-1-600-us-locations-0eri1
publisher: Project Chintan
author: Project Chintan Newsroom
published: 2026-07-31T05:00:00.000Z
modified: 2026-07-31T08:02:16.907Z
language: en-IN
---

# Walmart Adds LG Household & Health Care’s The Face Shop to 1,600 US Locations

LG Household & Health Care has secured a major distribution deal to place its The Face Shop brand in over 1,600 Walmart stores. This expansion focuses on the Rice Water Bright line, a global bestseller with nearly 50 million units sold.

## Key takeaways

- The Face Shop's Rice Water Bright range is now available in over 1,600 US Walmart locations.
- The Rice Water Bright line has sold 49 million units globally and spans a 20-year product history.
- This rollout follows successful North American launches on Amazon and in Walmart Canada, Target, and CVS.
- LG Household & Health Care is leveraging K-beauty's momentum to secure larger physical retail footprints in the United States.

## Strategic Expansion into the US Mass Market

LG Household & Health Care is accelerating its North American retail footprint by introducing its flagship K-beauty brand, The Face Shop, into more than 1,600 Walmart stores across the United States. This move highlights a significant shift in LG's distribution strategy, transitioning from digital-first avenues to broad physical availability in the country's largest retail chain.

## Global Cleanse: The Rice Water Bright Strategy

The core of this launch features the Rice Water Bright cleansing collection. The decision to lead with this specific franchise rests on its long-standing commercial performance and global brand recognition. Key facts regarding the product line include:
- Over 49 million units sold globally to date.
- Active distribution in more than 30 countries.
- A 20-year brand heritage in the Korean skincare market.
- Recent packaging updates designed to appeal to a modern international audience.

Walmart shoppers will have access to five distinct products from the Rice Water Bright range, marking the brand's most substantial push into the American mass retail sector.

### Connecting the Retail Network

The Walmart agreement is the latest step in a multi-stage North American growth plan launched by LG Household & Health Care. The brand first established its presence on Amazon earlier in 2024 before securing shelf space in Walmart Canada. The Face Shop also maintains existing distribution partnerships with major US retailers including Target, CVS, and Walgreens. This comprehensive approach reflects growing consumer appetite for proven K-beauty formulations in the domestic market while strengthening LG's global commercial momentum.

Source: Global Cosmetics News

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Canonical: https://projectchintan.com/article/walmart-adds-lg-household-health-care-s-the-face-shop-to-1-600-us-locations-0eri1
Reported from: Global Cosmetics News