---
title: "Sravana Masam slows poultry and fish trade in Chittoor district"
url: https://projectchintan.com/article/sravana-masam-poultry-trade-slowdown-t60ue
publisher: Project Chintan
author: Project Chintan Newsroom
section: Business
published: 2026-08-23T13:30:38.093Z
modified: 2026-08-23T16:30:05.377Z
language: en-IN
---

# Sravana Masam slows poultry and fish trade in Chittoor district

During Sravana Masam, Chittoor district saw a dip in poultry and fish demand, with chicken prices dropping from about ₹320 to ₹200 per kg or lower. Production figures for eggs and poultry meat are cited for the district, along with a note that demand is tied to seasonal devotional practices.

## Key takeaways

- Sravana Masam coincided with a fall in demand for poultry and fish in Chittoor district and adjacent border areas.
- Retail chicken prices declined from about ₹320/kg to around ₹200/kg or lower.
- The district is a major poultry producer with specified egg and meat production volumes and export markets to Gulf and Southeast Asia.
- A local poultry farmer cites stable production costs, suggesting the price drop pressures are demand-driven and may subside after the festival period.
- Fish demand weakened, with supply partly sourced from Tamil Nadu and Kerala.

## What Happened

The festival period known as Sravana Masam coincided with a noticeable reduction in non-vegetarian consumption across Chittoor district and nearby border areas in Tamil Nadu and Karnataka. Traders report a sharp decline in demand in poultry markets, while retail chicken prices have fallen from around ₹320 per kilogram to about ₹200 per kilogram, and in some markets, even lower.

Fish markets in the district are also experiencing weaker consumer demand. The district imports seafood from coastal regions in Tamil Nadu and Kerala as part of its supply chain.

A poultry farm owner near Palamaner, Gunasekhar, 35, noted that production costs such as feed and labor have not declined, which adds pressure as prices drop. He suggested that demand may recover after the devotional season concludes.

## Why It Matters

The downturn affects multiple layers of the poultry value chain in Chittoor, including growers, wholesalers, and retailers, given the recent drop in prices without a corresponding fall in production costs. The district is a major poultry-producing belt and exports eggs and poultry meat to Gulf and Southeast Asia, indicating broader implications for regional supply chains if demand remains subdued beyond the festival period.

## Background

Chittoor district comprises 31 mandals and about 822 villages, forming a wide rural network of poultry units and domestic markets. Poultry activity is concentrated in areas such as Palamaner, Punganur, Bangarupalem, Kuppam, Gudupalle, Ramakuppam, Nagari, and along the Tamil Nadu–Karnataka border belt, where movement links to neighboring markets.

## Key Facts

- Event: Sravana Masam linked to reduced non-vegetarian consumption in Chittoor district and border areas.

- Poultry price change: retail chicken prices fell from ≈₹320/kg to about ₹200/kg, with some markets lower.

- Production data (district): annual eggs production around 13,320 lakh (1.33 billion) and poultry meat 54,820 tonnes; exports go to Gulf and Southeast Asia.

- District characteristics: 31 mandals and ~822 villages; key poultry hubs include Palamaner, Punganur, Bangarupalem, Kuppam, and others near the Tamil Nadu–Karnataka border.

- Supply side note: fish markets weaker; fish stocks partly sourced from Tamil Nadu and Kerala coastal areas.

- Qualitative view: Gunasekhar, poultry farm owner near Palamaner, says costs stay largely unchanged while prices drop; expects demand to recover after Sravana Masam ends.

## What Happens Next

Authorities or industry participants have not outlined formal next steps in the material provided. The reported expectation is a natural recovery in demand after the devotional season ends, contingent on broader market conditions and price dynamics as production costs remain stable.

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Canonical: https://projectchintan.com/article/sravana-masam-poultry-trade-slowdown-t60ue
Reported from: Multiple Sources