---
title: "Engineer-turned-farmer helps 300+ farmers sell direct to homes"
url: https://projectchintan.com/article/engineer-farmer-connecting-families-and-farmers-w7etb
publisher: Project Chintan
author: Project Chintan Newsroom
section: Business
published: 2026-08-26T09:00:36.293Z
modified: 2026-08-26T10:30:05.776Z
language: en-IN
---

# Engineer-turned-farmer helps 300+ farmers sell direct to homes

A Chennai-based entrepreneur, Archana Stalin, shifted from IT to farming and now links 300+ farmers with 15,000+ families through myHarvest Farms, a farm-to-home platform launched in 2018.

## Key takeaways

- Archana Stalin leads myHarvest Farms, a Chennai-based platform connecting farmers directly with households.
- The network includes more than 300 farmers and serves over 15,000 families.
- The model evolved from a subscription-based system to an order-based direct-to-consumer approach during the COVID-19 period.

## What Happened

In Chennai, Archana Stalin, an engineer-turned-entrepreneur, leads myHarvest Farms, a platform that connects rural farmers with households. The initiative began after Archana and her husband leased farmland in a village and formed Vembu Farm, with the aim of creating direct access from farms to consumers. Since its official launch in June 2018 as a farm-to-home service, myHarvest Farms has grown to work with more than 300 farmers and serves over 15,000 families. Initially, the model started by linking one farm to 18 families and used a subscription-based structure to provide farmers with upfront capital. During the COVID-19 period, the model evolved into an agile, order-based direct-to-consumer system. The platform has expanded beyond seasonal produce to include traditionally grown rice varieties, cold-pressed oils, and healthier snack options. In addition to market access, the venture trains rural women with skills for roles in corporate settings, emphasizing livelihood support for young farmers in villages.

## Why It Matters

The model creates a direct line between production and households, potentially reducing intermediary steps and increasing farmer earnings. By expanding product categories and adopting an order-based approach, the platform aims to stabilize revenue for farmers and broaden consumer access to diverse, locally sourced foods. The program also includes training components for rural women, extending workforce development into farming communities.

## Background

Archana Stalin previously worked in IT and held roles including Marketing Head at Naturals Salon. She co-founded startups and built entrepreneurship networks in smaller towns before focusing on agriculture. The agricultural venture gained traction after moving to a village setting and establishing Vembu Farm with her husband, Stalin Kalidoss. The formal launch of myHarvest Farms occurred in 2018, positioning the venture as a farm-to-home platform that began by linking a single farm to a small urban customer base.

## Key Facts

- myHarvest Farms works with more than 300 farmers.

- The platform serves over 15,000 families.

- The venture began as a terrace-and backyard-gardening effort before expanding to farmland in a village (Vembu Farm).

- Official launch of myHarvest Farms as a farm-to-home service occurred in June 2018.

- The business started with a subscription model for upfront capital, later shifting to an order-based direct-to-consumer model during the COVID-19 period.

- Product range expanded from seasonal produce to include traditional rice varieties, cold-pressed oils, and healthier snacks.

- In addition to market access, the platform trains rural women for corporate roles.

## What Happens Next

The source describes ongoing growth in the number of farmers and families served and the evolution of the subscription-to-D2C model, but it does not specify future milestones or dates beyond the COVID-era transition.

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Canonical: https://projectchintan.com/article/engineer-farmer-connecting-families-and-farmers-w7etb
Reported from: Multiple Sources