---
title: "Be YouNick roasts Santy Sharma in influencer agency gag amid Bigg Boss 20 buzz"
url: https://projectchintan.com/article/be-younick-roast-santy-sharma-e42h5
publisher: Project Chintan
author: Project Chintan Newsroom
section: Entertainment
published: 2026-08-24T11:30:45.131Z
modified: 2026-08-24T14:00:06.165Z
language: en-IN
---

# Be YouNick roasts Santy Sharma in influencer agency gag amid Bigg Boss 20 buzz

Comedian Be YouNick delivers a sarcastic line about Santy Sharma in a fictional influencer agency sketch. The moment coincides with ongoing online chatter about Sharma’s visibility and rumours of a Bigg Boss 20 bid.

## Key takeaways

- Be YouNick’s episode includes a line suggesting Santy Sharma is difficult to sign for an imagined agency, which fans interpret as a roast.
- Santy Sharma has been a focal point of online chatter related to Bigg Boss 20 rumors and various controversies.
- Be YouNick is a prominent creator with over 2 million Instagram followers, and his punchline centers on Sharma’s growing public profile.

## What Happened

In a scene from Be YouNick’s latest comedy project, The Influencer Agency: Episode 01: Pilot, a character discusses bringing well-known creators into an imaginary agency. The moment peaks when the character asks: “Who is Santy?” after conversations about signing other creators. Be YouNick’s line is interpreted by audiences as a tongue-in-cheek roast targeting Santy Sharma, a digital creator whose name has been trending online.

The sketch frames Santy Sharma within a broader discussion of the creator ecosystem, with the joke landing more pointedly for viewers already following Sharma’s online presence and the conversations around him.

## Why It Matters

The jab has potential reach given Sharma’s growing visibility in Indian online spaces and the ongoing speculation about his participation in Salman Khan–hosted Bigg Boss 20. The moment adds to Sharma’s digital footprint, which has been shaped by prior associations, controversies, and public dialogue surrounding his role in social and entertainment conversations.

## Background

Be YouNick, real name Nikunj Lotia, is a creator known for observational humor about everyday Indian life. He has more than 2 million followers on Instagram. Sharma is a rapper and digital creator whose name has repeatedly appeared in online discussions about creators, celebrities, and various controversies. Sharma has been linked to discussions about Khushi Mukherjee, support for Badshah during a music-related controversy, and a CJP controversy, among other online topics. There have also been reports of Sharma’s YouTube channel being deleted and public campaigns related to changes in the reservation system. In addition, Sharma has been a frequent subject of chatter around a possible Bigg Boss 20 contestant role alongside Salman Khan as host.

## Key Facts

 
- Be YouNick delivers the line “Who is Santy?” in The Influencer Agency: Episode 01: Pilot.
 
- The joke is interpreted as a tongue-in-cheek roast by viewers familiar with Santy Sharma’s online presence.
 
- Santy Sharma has been the subject of online chatter related to Bigg Boss 20 rumors and other controversies.
 
- Be YouNick is a creator with over 2 million Instagram followers; real name is Nikunj Lotia.
 
- Be YouNick’s character interactions in the episode reference other creators like Harsh Rane and Samay Raina before turning to Santy.
 
- The episode and reaction were reported in late August 2026 by multiple outlets, with one noting the clip circulated publicly via social media.

## What Happens Next

Public discussion around Santy Sharma is likely to continue given the convergence of memes, teaser clips, and Bigg Boss casting talk. Any official confirmation of Sharma’s Bigg Boss 20 involvement would need an announcement from the show’s producers or broadcaster; thus far, sources describe the chatter as rumours rather than confirmed news. Further coverage may track whether the episode spurs additional discourse or prompts responses from Sharma or Be YouNick.

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Canonical: https://projectchintan.com/article/be-younick-roast-santy-sharma-e42h5
Reported from: Multiple Sources